With this module you will be able to split customers into virtual groups - based on recent purchases, region and other parameters - and send customised newsletters to each group. Compatible with any osCommerce version 2.2 MS2 and higher. How would you like to send a promotional offer to all your European customers, for example, who bought certain product last month from your web site? In order to address this and similar needs we have developed The Marketing Newsletter module for osCommerce.Now store owners can easily reach their customers with targetted newsletters, special offers, and market research. The module enables you to define certain groups of customers from the Admin panel of the web site. This can be customers who bought this or that product, who completed their purchase during the last month or two, who only registered but never bought anything yet, or those who have certain product added to the shopping cart, etc. Its also possible to filter customers by geographical region. Then, prepare a special newsletter and send it only to the selected target customers. The newsletter can contain links back to the web site and you can add newsletter-specific tracking code to each link. When a customer clicks the link and eventually makes an order the tracking information os matchedto the corresponding marketing newsletter (campaign). Reports are available from the Admin panel.
Main features
- Splits customers into groups
- Implements filters by order history, region, etc
This module can be also described (marked) as:
- newsletter customer groups
- oscomemrce individual newsletters
- individual emails
- specialized emails
- html email services
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