YouTube is reportedly going to start auditing the number of views that videos receive in an effort to weed out the artificially inflated view counts.
This would help viewers get a clear picture about exactly how popular a video is.
“When some bad actors try to game the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities,” Google writes in a blog post.
With this in mind, YouTube has started to periodically audit the views that videos receive. “While in the past we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light,” Google writes.
The company doesn’t expect this move to affect too many videos, but it is something that needs to be done to improve the accuracy of view counts and maintain the trust of fans and creators.