One of WordPress.com's newest strategies is to go after the niches rather than try to be everything to everyone. Of course, anyone can still create a WordPress.com blog, but it's also creating more purpose-specific tools. Its latest target is designers, graphic creators in general.
"Do you shoot photographs or video? Illustrate, paint, or draw? Design things? If you answered 'yes' to one or more of the above, WordPress.com is the perfect place to show your stuff. We’ve just launched WordPress.com/portfolios to help you build an online portfolio you’re proud of," WordPress.com explained.
To do this, WordPress.com has put together 30 portfolio themes for those wanting to showcase their stuff. The themes are created with this in mind, the focus is to put on your creations whatever they may be, videos, photos, illustrations.
There's still a blog in there, but it's not front and center. Plenty of artists either have to create their own websites for portfolios, or use blogging platforms and make do. WordPress.com is making it possible to get the best of both worlds.