The Baltimore Ravens may have won the Super Bowl, but there's another big winner, Twitter. The site was mentioned by half of the ads shown during the game, no one even came close. Facebook Got four mentions, Instagram and YouTube got one each.
Not only is Twitter leading the pack, it was also included in a lot more ads than it was last year. It's not just the on-air ads, Twitter was used by quite a few companies for ad-hoc ads, making the most out of the blackout that stopped the game for half an hour.
Oreo got the biggest response with a simple tweet and an image put together in a few minutes. The tweet said "Power out? No problem," and linked to the image reading "You can still dunk in the dark."
Others were quick to take advantage of the power outage, but this tweet turned out to be the most popular, with over 14,000 retweets.