Twitter has decided to finally allow more European businesses to advertise on the platform
Twitter’s many advertising products have been expanded to twelve more markets across Europe, indicating not only a desire to bring its tools to as many people as possible, but also to attract money from more sources.The promotion products will now be available to Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal, the company said.
“There has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle East and Africa) markets through direct sales support teams and reseller partnerships,” wrote Twitter’s Ali Jafari, VP of Direct Sales for Europe.
Among the products that will from now on be available in these countries are the promoted tweets, promoted videos, objective-based campaigns and pricing, as well as the Tweet Activity Dashboard, which gives advertisers and publishers access to organic data about the way their content performed on the platform.
Twitter hopes that all the tools it has at its disposal will not only help bring in more money for the company, but also for other businesses that can now take advantage of advertising on the popular platform. In the past, Twitter stated that businesses had accomplished important goals with their help, such as driving engagement or direct response actions like website traffic, video views, leads and sales.