Streaming Puts a Dent in Music Sales, Reaches 51 Billion Tracks

The first six months of the year marked an important advance for streaming services

  Harlem Shake is the world's most streamed track in the first six months
It was only a matter of time before people turned to music streaming services rather than keep paying for entire albums they might not like.

It was only a matter of time before people turned to music streaming services rather than keep paying for entire albums they might not like.

According to Nielsen, a media research firm, U.S. music sales dropped in the first six months, while streaming sites had a 24% traffic increase in the same time.

The number of streams is getting closer to 51 billion, while overall sales of albums and track equivalents were down by 4.6 percent compared to last year’s numbers.

The most popular track, by a very long shot, was Harlem Shake, the Baauer track that became viral thanks to all the videos shared across the Internet made by mostly everyone. The track has been streamed over 438 million times.

The Macklemore “Thrift Shop” track comes in second, with nearly 187 million streams. Psy’s “Gangnam Style” comes in third with over 150 million streams.

Other artists that made the top ten are Bruno Mars, Drake, Imagine Dragons, Lil’ Wayne and Taylor Swift.

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