It was only a matter of time, really, before Pinterest joined the horde of social sites that tracked your online browsing history to offer you a more personalized experience.
And this has just happened, as Pinterest announced. The new features are coming out in the next few weeks and those who want to opt out will be able to do just that.
“We want you to feel like Pinterest is really yours,” the company’s software engineer Ke Chen writes.
According to the company, users will soon be able to see “more pins you love and fewer you don’t” by simply enabling Pinterest to check out your browsing history.
For instance, every time you visit a website that displays a “Pin It” button will influence what shows up in your home feed.
As mentioned, the social site says it supports the Do Not Track option in various browsers that prevents personal information from automatically being collected by cookies. Thus, activating this feature will keep Pinterest tracking at bay.