Pinterest became a sensation last year when it took "everyone" by surprise by becoming incredibly popular really fast.
The site found plenty of fans and grew tremendously in just a few months, but the press and experts alike didn't even notice it until it was quite huge.
Even after it became huge, Pinterest kept a mostly low profile in the press. It kept on adding more and more users and improving the product, but there was no drama.
That's probably a good thing though, a sign that the site is growing healthily without any hype. A good thing since, as Pinterest CEO Ben Silbermann himself admitted, the site still isn't making any money.
But it's working on it, Silbermann says. Pinterest is developing a series of tools for brands to better understand what fans are doing on the site. This data could prove valuable and worth paying for.
Other than that though, there's not much on the table. Pinterest isn't too worried about making money, but it's got plenty of investor cash to burn through so there's no urgency.
Of course, tools for companies is exactly what Twitter talked about for a couple of years, before rolling out ads even though it believed ads to be a last resort.
Pinterest seems to be thinking the same, for now. We'll see how it works out a year or two down the line.
Silbermann shared this and his vision on Pinterest in an interview at the D: All Things Digital conference. The entire video is here.