Generic top level domains are finally becoming a reality, for better or for worse. New York City has announced that it will open up registrations for the new .nyc top level domain later in the year.
NYC organizations, companies, and individuals will be able to apply for a .nyc domain.
"In order to register for a .nyc domain, registrants will have to have a primary place of residence in the City of New York with a physical address or a 'bona fide presence' in the City of New York, meaning regularly performing lawful activities within the city and maintaining an office or other facility in the city," NYC explained.
The city is focusing on small businesses, those operating within New York City or catering to New Yorkers in particular.
Apparently, a .nyc domain will cost about as much as regular top level domains. Those interested will be able to acquire a domain via the regular channels.
ICANN has been working on this new set of generic top level domains, available to companies and organizations willing to pay the rather steep fees of registering one, for a few years. But the move has been controversial and criticized as a money-grab. Still, the first of the new generic top level domains are set to go live this year.