First-time Firefox users are in for a surprise, the company announced, particularly advertisements.
If you’re a bit confused, that’s understandable given how Mozilla has never done such a thing before. Well, it is now looking to include pre-packaged content for first-time users in what it calls the “Directory Tile program.”
The tile placements will contain content coming from the Mozilla ecosystem, while others will hold popular websites in a given geographic location. “Some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission,” said Darren Herman, Mozilla’s vice president of content services.
He added that the sponsored tiles would be labeled accordingly and the content will be to the user’s liking. Given how the feature is directed at new users, it’s difficult to tell how exactly Mozilla will know someone’s preferences since they’ll have no browsing history.
It’s not exactly surprising to hear that Mozilla is looking for other income sources, given how much of its revenue comes from rival company Google.