GoDaddy Buys Afternic, Increases Domain Registry Marketplace

The acquisition includes two other names from the same company

GoDaddy, one of the world’s largest domain registrars has acquired Afternic, its fourth company in 14 months.

Afternic is a specialist in aftermarket domain sales, which basically means it resells domain names that are already owned. The company was owned by NameMedia, which also owns SmartName and NameFind, which are on the shopping list as well.

The specific terms of the deal between the two were not made public, although GoDaddy shared it had turnovers of some $1 million (€740,000) per week in aftermarket domain sales.

According to GoDaddy, the acquisition will help over 100 registrars to offer aftermarket domain names to their customers.

It seems Afternic’s employees will be sticking to Boston and won’t be moving to Scottsdale.

“GoDaddy is working to bring the ‘domain aftermarket’ together with new registrations and make both super-simple to access. Our customers need an easy way to buy the name they want, regardless of whether it’s new or has been registered previously. This acquisition forms a registrar-led process that creates faster and more trusted transactions across the board,” the company’s CEO, Blake Irving, is quoted as saying on a blog post.

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