Free WiFi is a valuable commodity. Bars and cafes use it to attract customers, airlines use it as a perk, companies use it as a promotional tool. Google in particular has been doing a lot of free WiFi promotions, but if Google does something, you can bet Facebook is going to try and do it better.
The company is now testing a new promotion through which businesses can offer free WiFi, provided by Facebook, to their customers in exchange for a check-in on Facebook.
The feature was discovered by developer Tom Waddington scouring through the Insights API. Facebook has confirmed that it's running a small scale test for this.
"We are currently running a small test with a few local businesses of a Wi-Fi router that is designed to offer a quick and easy way to access free Wi-Fi after checking in on Facebook. When you access Facebook Wi-Fi by checking in, you are directed to your local business’s Facebook Page," Facebook told InsideFacebook.
It makes sense for Facebook to do this, it gets businesses to use Facebook more and possibly spend more ad money, and it gets users to check in on Facebook.