Facebook Gets 100 Million First-Time Internet Users "Hooked" Early

Its feature phone app is now used by more than 100 million people

Facebook is celebrating a major milestone – its feature phone app is now used by 100 million people. The service has over 1.1 billion users at this point and more than half of those are mobile users, at least part of the time.

Still, 100 million is an important milestone, especially since, for many of those, Facebook For Every Phone is the only way they connect to the social network.

"This is an important milestone for us. Facebook’s mission is to make the world more open and connected, and Facebook For Every Phone enables people around the globe to connect to the people and things they care about most, no matter what kind of mobile device they use," the company explained.

But it goes beyond just "making the world more open." For Facebook, getting people to use the service as early as possible is the most important thing.

It's now got 100 million people who are going online or probably joining a social network for the first time.

And they're all choosing Facebook. These people will eventually get smartphones or laptops and will start accessing the site in more conventional ways, which bring Facebook actual revenue. But if Facebook hadn’t gunned for this market, someone else would have, and that's not something the company can afford.

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