As rumored, Twitter has bought BlueFin Labs, a TV analytics company. It will now become part of Twitter and will continue to offer the same service, though part of Twitter's toolset.
Twitter is paying close to $100 million, €73.65 million for the company, including earnouts, its biggest acquisition since TweetDeck.
"We believe that Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV," Twitter said.
Twitter explains how it will continue to work with Nielsen for the SocialGuide platform. Twitter and Nielsen struck a deal to develop social TV measurement tools.
That deal will go on and it seems like BlueFin will be incorporated into Twitter in some way as it will not be accepting new customers. Existing contracts will be supported.