The search market is growing fast, but not much is changing
The US search market isn't budging one way or another, Google kept its 66.7 percent market share in June, the exact same figure as in May. Meanwhile, Bing added a few more searches by luring away Yahoo users.Bing ended the month with a 17.9 percent market share, compared to 17.4 percent in May, quite a big jump. But Yahoo Search, which is also powered by Bing, lost the same amount, going from 11.9 percent to 11.4 percent.
While a big growth like this is great news for Microsoft, it would be a lot happier if those users came from Google and not Yahoo. But maybe it can double down on Scroogled campaigns and change that.
Despite the calmness of the search market, search volume is actually on the rise, it's up 12 percent from the same period a year before.