The BBC iPlayer has been hugely popular in the UK, where it's available, showing that people prefer more flexibility in watching TV, or listening to radio for that matter.
Still, the iPlayer has so far been mostly an afterthought, a place to watch shows you missed on TV.
But the BBC is now working on a trial which will put programs online first, ahead of their TV airing. Only 40 hours of programming have been selected, though it's a diverse line up, a good thing in a test.
The 40 hours will be aired over a year, though there's no word on what exactly will be used. The shows will premiere online and be available before their first airing on TV, a bold move by one of the biggest traditional broadcasters in the world.