Amazon is trying to claim a top-level domain that bears its name, but some oppose.
Along with other domains, such as .book, .author, and .read, .amazon is being contested.
The Brazilian and Peruvian governments think the honor of owning such a name should go to the actual Amazon River or, more specifically, to the protection of its environment as well as other public interests, writes The Guardian.
The two governments have filed complaints with ICANN (Internet Corporation for Assigned Names and Numbers), the international authority responsible for the Internet naming system.
"Allowing private companies to register geographic names as gTLDs to reinforce their brand strategy or to profit from the meaning of these names does not serve, in our view, the public interest," said officials of the Brazilian Ministry of Science and Technology.
Lately, Amazon has been asking for dozens of new domains, including .shop, .song, .book, and .kindle. However, as it is natural, the company is putting in more effort to get its own brand.